Newforma is proud to announce SaaS Growth Strategist Peter Cannone as its new Chief Executive Officer, effective April 24, 2025
With a track record of scaling SaaS and cloud-based businesses into premier market leaders, Peter Cannone brings extensive experience from companies like DemandScience, ThriveHive/New Media, and OnForce — making him the ideal leader to guide Newforma’s next phase of rapid global growth.
“Peter’s appointment signals a bold new direction for Newforma,” said Erik Brooks, founder & managing partner of Ethos Capital. “We’re full-speed ahead on growth, and Peter’s experience scaling cloud companies will help us meet the AECO industry’s challenges head-on—whether it’s labor shortages, rising costs, or increasingly complex projects. With him at the helm, we’ll expand our footprint and deepen our impact across the industry.”
Newforma is already powering over 16 million projects globally, enabling teams to manage massive amounts of project data, reduce rework by up to 40%, and improve construction efficiency by as much as 30%. Cannone will build on this momentum to scale Newforma’s SaaS platform and deliver even greater value.
Peter Cannone added:
“There’s a massive opportunity ahead. Construction teams are drowning in data — terabytes of it, growing every day — but much of it is fragmented, unused, or trapped in software silos. Newforma solves that by connecting people with the right information when it matters most. I’m excited to lead Newforma into this next chapter and empower our clients to navigate change, unlock insights, and drive smarter project outcomes.”
Cannone’s leadership will drive Newforma’s mission to empower complete design and construction teams with innovative solutions that transform how they manage data and deliver projects. His vision will shape the future of AECO workflows at a time when efficiency and collaboration are more critical than ever.
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