Fleksihus AS is taking a major strategic step into the UK modular construction market by appointing Anthony Broome as UK sales director
Anthony, a highly respected figure in the UK modular construction sector, will lead the establishment of Fleksihouse UK, a subsidiary currently under formation.
With many years of experience in modular systems, Anthony brings strong industry knowledge and expertise. He started out as a Surveyor before moving into construction and travelled the world working on projects with new and innovative construction product solutions.
First person to achieve BOPAS twice
Anthony developed an early light-gauge panelised modular system in China and brought it to the UK residential and commercial sectors. He became the first person to achieve BOPAS twice as he transitioned the system into UK manufacturing.
Having come back to the offsite and modular MMC sector several years ago, working on volumetric modular solutions, he became a member of the board at Make UK Modular, helping to shape the volumetric modular dialogue for the UK Government.
Advocating sustainability and renewable technologies packaged in modular
An advocate of sustainability and renewable technologies packaged in modular construction makes him a great match for the Fleksihouse organisation, delivering quality Norwegian design and inherent sustainability to Portable, Temporary and Permanent projects..
“We are proud to welcome Anthony to our team in this key leadership role. His experience and professional network provide us with a strong foundation as we enter the UK market,” says Jan Erik Groos, chairman of the board at Fleksihus AS and lead initiator of the Fleksihouse UK expansion.
“Over the past two years, we’ve done extensive market research in the UK, and the feedback has been overwhelmingly positive. Our flexible modular building concept is clearly a strong fit.”
Anthony has joined Fleksihus full-time and will oversee the establishment of a UK office and local operations.
“I believe strongly in the Fleksihus concept and am very excited to make a start and work closely with such a passionate and capable team, together, I believe we can deliver a meaningful impact.” says Anthony.
Meeting the UK’s housing needs
Tom Albrigtsen, partner and board member of Fleksihus, adds: “With our efficient and scalable solution, we are well positioned to meet the UK’s evolving housing needs. Anthony’s leadership will greatly enhance our efforts on the ground.”
Nils Petter Jonassen, CEO of Fleksihus AS, agrees: “We’ve spent significant time understanding both the regulatory and commercial landscape in the UK. Anthony’s rare combination of technical insight and market familiarity makes him the perfect partner to help us grow in this market.”
Fleksihus AS has become a leading provider of sustainable and relocatable modular buildings in Norway. With the establishment of Fleksihouse UK, the company now aims to bring its innovative and adaptable housing solutions to the British market – targeting both temporary and permanent needs in a rapidly changing environment.
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