Re-flow are excited to welcome our new Chief Financial Officer, Will Brown. The appointment will aid us in our continued growth and help to strategically plan our future
Will started his finance journey in a small practice of chartered accountants, where he studied for his Association of Taxation Technicians (ATT) before qualifying as a chartered accountant with the Institute of Chartered Accountants in England and Wales (ICAEW). Will has since worked in both large corporate companies in industry as well as SMEs across a range of sectors and has a broad range of experience we are eager to learn from at Re-flow.
Will explained, “For the last 10 years or so, I have focused on ambitious venture backed growth businesses where my own ambition combined with my broad skillset enables me to add a lot of value to scaling businesses, not just in finance, but operationally across the business.”
Before joining Re-flow, Will worked for Deloitte, who offer industry insights and audit, consulting, financial advisory, risk management and tax services.
How was your time at Deloitte?
“Deloitte was great for my development and learning. I started out in the private markets audit team in London and as an ‘experienced hire’, I went straight in at a level where I was the key person that sits between the audit partner, the client, and the audit team itself. Ultimately though, I knew audit wasn’t going to be the thing I wanted to do long term.
“Fortunately, my timing at Deloitte coincided with them having established a high-growth service offering aimed at high-growth SMEs. Having worked for SMEs and in industry meant I was quickly able to have an impact and joined the senior leadership team. I’m incredibly grateful for this opportunity at Deloitte as it opened up a line of work which I feel incredibly passionate about and still operate in today.”
What made you want to join Re-flow?
“Having been the CFO for a number of businesses, Re-flow really stood out as something special. The product is exceptional and adds real value to the customers who use it. It is the type of product I would want to implement in my own business, and I therefore have a huge amount of conviction and belief in what we are doing and the opportunity ahead of us.
“The other big standout area for me is the team. While it sounds like a cliché, I’m a firm believer in the importance of culture and the elevated importance of it in a growth business. Mike and Lee have cultivated a very special environment, and the recent backing by Kester Capital has only amplified that.
“The end result is a team of individuals who are passionate and motivated and it’s a privilege to be a part of it. It would also be remiss of me not to mention the Devon aspect! Re-flow is based in Exeter and as someone who grew up in Devon, it is a unique opportunity to work for a growth business in the South West.”
What were your first impressions of the company?
“From the outset, Re-flow has led with transparency, positivity and energy. This didn’t just start on my first day on the job, even at my first interview at the Re-flow offices, various team members who I didn’t yet know, and despite not yet having secured the role, were taking the time to greet me by name!
“Having now started, it is clear that Re-flow is a company with a solid foundation with a product that truly addresses the critical needs of its customers. There’s a strong sense of accountability and momentum combined with ambition and alignment from the leadership, demonstrated by the recent backing by Kester Capital, which shows there is a real appetite for scaling.”
What are your main goals at Re-flow and where do you see the finance team making the biggest impact?
“My immediate focus is on building a robust, scalable finance function that supports our growth and enables the whole team, while staying true to our values of reliability and innovation.
“Longer term, I see finance playing a key role in shaping strategy, improving decision-making through better data, and supporting sustainable, profitable growth. With the backing of Kester Capital, we have an exciting journey ahead of us. Ultimately, I want the finance team to be seen as a trusted partner across the business; collaborative, forward-thinking, and focused on creating value for our customers and stakeholders.”
Learn more about Re-flow Field Management
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