Structural Warranty and Bonds specialist provider Advantage has appointed industry expert Piers Durrant as Head of Marketing, a newly created role aimed at supporting the company’s next phase of expansion
With more than 25 years of experience, including senior roles at Premier Guarantee, Assent and Enevo, Piers brings extensive knowledge of the structural warranty and related insurance products to the St Helens headquartered firm.
His focus will be on strengthening Advantage’s market position and enhancing recognition of its expertise in Structural Warranty, across the UK construction industry.
Piers said:
“Advantage is absolutely flying and having secured A rated UK insurance capacity, I’m excited to be a part of its journey, built on strong foundations.
“I plan to enhance our marketing approach through data-led decision making, closer alignment between sales and marketing and a renewed emphasis on customer experience.
“A key priority will be to elevate the Advantage brand through consistent, high-impact communication and partnership activity, supporting our mission to deliver trusted, sustainable, and compliant structural warranty nationwide.”
Part of AHCI’s plans for expansion
As a key player in the structural warranty market experiencing strong growth, Advantage continues to strengthen its position across the UK. This momentum has been driven not only by excellent service, increasing demand and strategic expansion, but also by a strong focus on internal talent development, with a number of recent promotions reflecting the depth and quality of its team. Continued investment in people, technology and service innovation ensures the business remains well positioned for sustained, long-term success.
Keith Gannon, chief executive officer at Advantage, added:
“Fast growth has to be managed correctly, and Piers has the requisite mix of industry and marketing experience needed to help us take the business forward.
“We’ve got some big plans and need to continue strategically in order to manage increased demand, a growing workforce and an expanding footprint.
“Piers is a fountain of knowledge, and we can see he’s going to work very well with the senior leadership and wider team, particularly our sales and technical divisions, to target and pursue respective goals.”
The post Advantage Home Construction Insurance (AHCI) appoints Head of Marketing appeared first on Planning, Building & Construction Today.
