A new logo, brand message and symbolism in Premier Guarantee’s rebrand capture the company’s development and values as they look forward
Structural warranty and building control provider Premier Guarantee have debuted their new rebrand, complete with a new logo, brand message and a helping hand from nature’s greatest team player.
The new image represents Premier Guarantee’s commitment to being a trusted, specialist extension of their customers’ build process and team, working alongside home builders to provide expert, timely guidance whilst maintaining that friendly, personable touch.
Whilst the new rebrand is exciting, Premier Guarantee assures customers that the company is still committed to their core values of providing structural warranties and being a trusted guide from design to completion.
“All-round devoted service”
Jacki Goodman, Managing Director of Premier Guarantee, called the rebrand a perfect way to showcase the recent development of the company and the values it holds.
She said: “Premier Guarantee has always been about working side-by-side with developers and homebuilders to help them over the line during the construction process.
“Our re-brand represents this collaborative, collective ethos perfectly. When a customer teams up with Premier Guarantee, they are adding expert specialists and an all-round devoted service to their own team.
“Our new look also reflects our stability and bright future, now being part of HSB UK and Ireland.”
“This is an exciting time to be involved with Premier Guarantee.”
What does Premier Guarantee’s rebrand represent?
The logo – strength and trust
The new logo sees the introduction of the gold ‘PG Shield’; a symbol of strength, resilience and trust.
Now capitalised, expressing pride, and an even weight on the words ‘Premier’ and ‘Guarantee’, the bolder font expresses how the company’s premium service is just as important as the trust it invokes.
The company’s instantly recognisable tagline – On Your Site, By Your Side – sits proudly
within the new logo.
The message – teamwork, expertise and understanding
The new brand message – There is no such thing as alone when you belong to something bigger – draws to mind a spirit that Premier Guarantee customers will be accustomed to;
teamwork and collaboration.
The use of ‘alone’ is recognises the daunting nature of the build process, where you may feel ‘alone’, whilst ‘belong’ and ‘bigger’ draws on the idea that with the help of a wider network of expert support, your team is robust and on the path to success.
To belong is to be comforted in the knowledge that you have backup from peers and that you are a welcome presence.
Premier Guarantee pride themselves on being that helpful, friendly face on site.
‘Bigger’ draws to mind Premier Guarantee’s history, trusted oversight and, now that they are a part of HSB, strength.
The call to action is to the point – Your project. Our expertise. It’s time to join forces – emphasising the benefit of combining Premier Guarantee’s in-house expertise with their customers’ teams.
The ant – nature’s greatest teammate
In nature, the ant is the symbol of teamwork, diligence and construction. An obvious choice for Premier Guarantee’s rebrand to capture the message.
Much like in the construction process, one ant can’t thrive without the individual skill and support of the group it belongs to.
When ants are alone they are vulnerable, but when they belong to something bigger they are formidable. When they join forces, they achieve great things.
Trustworthy, knowledgeable and experienced’”
HSB UK and Ireland CEO Stephen Worrall added: “Premier Guarantee’s strong brand
presence in the latent defects market was one of the reasons that made them so attractive to HSB as an acquisition.
“This re-brand further strengthens what many already think of when they think of Premier
Guarantee – trustworthy, knowledgeable and experienced.
“Together, we will build on our strong products, technical expertise and customer service to
provide a greater range of solutions to customers.”
Learn more how Premier Guarantee can benefit your people and projects here.
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