Trimble today announced a new multi-year global sponsorship with Liverpool Football Club (LFC), marking a significant expansion of Trimble’s global sports marketing strategy. This collaboration is driven by shared values of precision, innovation and a commitment to transforming how work gets done — both on and off the pitch
Integrating Trimble: From design to impact
In addition to the sponsorship, LFC will employ Trimble technology in the design and development of the club’s infrastructure and operations. A priority project is the recently announced refresh of the LFC Academy, which aims to develop the future stars of football. Trimble SketchUp® will be used to reimagine the high-performance center into a truly industry-leading space for young footballers to learn, develop and thrive.
The Trimble brand will also be visible in and around the LFC stadium and its digital channels, showcasing the alignment between LFC’s global fanbase and Trimble’s vision: connect the physical and digital to transform how people build, shape and move the world with data and precision.
“Liverpool Football Club and Trimble share a relentless passion for continuous improvement, with a focus on innovation at every turn,” said Rob Painter, president and CEO of Trimble. “With new visibility across a global audience of over 500m viewers, this sponsorship is a strategic opportunity to expand our global reach and accelerate our brand’s growth worldwide.”
A shared commitment to global excellence
The alignment with a global powerhouse like LFC, widely recognized as one of the most popular clubs in the world’s most popular sport, resonates with Trimble’s core mission. LFC’s relentless pursuit of excellence — most recently winning its 20th league title in 2025 — mirrors Trimble’s commitment to driving productivity and progress across essential industries, enabling its customers to win.
“Trimble’s technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game — starting with the redevelopment of our Academy,” said Ben Latty, chief commercial officer at LFC. “Innovation has always been central to the club’s approach and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff and fans. We’re delighted to welcome Trimble to the LFC partnership family.”
To learn more about how Trimble and the Liverpool FC are working together, click here.
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