Asian Paints’ internal curing concrete additive could save a potential eight billion litres annually in the UAE
Designed specifically for curing concrete and plaster, the CureAssure additive uses unique polymers to deliver controlled and balanced hydration of concrete, minimizing stress and shrinkage.

Asian Paints claims that the chloride-free CureAssure is compatible with Portland cements, pozzolanic blends, and both water-reducing (WR) and set-retarding (SR) admixtures – though it recommends creating “trial mixes” to gauge performance- and is recommended for:
- pumped concrete
- precast concrete
- high fluidity concrete
- highly durable concrete
- high strength concrete
- ready-mixed concrete
- and long-distance transport concrete
The additive also meets globally recognised standards including ACI 308 guidelines for internal curing, ACI 318 structural durability provisions, ASTM C494/C494M Type S, and EN 934-2 European admixture compatibility norms.
The internal curing concrete additive conserves water through more efficient hydration
“With CureAssure, we’re not just launching a product; we’re redefining a foundational step in construction. This innovation reflects our commitment to sustainable solutions that work in the real world,” said Joseph Eapen, CEO of Asian Paints.
The additive boosts moisture retention through inherent water retention inside the concrete and removing the need for external curing process, agents or coatings. In the Middle East, the need for water during construction is often exacerbated by extreme temperatures, condensed project timelines and labour issues.
Asian Paints estimates that the water saved through the use of CureAssure is 8bn litres per year, or equivalent to:
- 3,200 Olympic-sized swimming pools
- Irrigation over 6,000 acres of desert farmland
- Monthly water needs of 450,000 households
“Rethinking curing from the inside out”
Amit DasGupta, chief senior manager – Technology, AP Global, commented: “Rather than treating symptoms on the surface, we focused on solving the root cause, by embedding water availability directly where it’s needed. The result is a more robust, reliable concrete structure, regardless of the environment it’s placed in.”
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